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Sales and
Channel Management

Great commercial strategies won’t succeed
unless the front line is able to execute them effectively.

Consumer electronics companies have always faced disruption, but recent challenges are unprecedented. The global pandemic, shifts in consumer behavior, supply chain disruptions, and increasing competition have all slowed growth. Sustainability has also become a top priority, pushing companies across the value chain to reassess their operations, priorities, and strategies.

Despite these pressures, many leading consumer electronics companies have maintained their market position. By adjusting their portfolios, refining go-to-market strategies, and improving operational efficiency, these companies have remained competitive.

At AC Strategy, we provide consulting expertise to help you stay ahead in this evolving landscape. As agility and consumer insights become even more critical, we assist you in navigating disruption, anticipating challenges, and strengthening your market position. We support you in:

 

  • Gaining deep consumer insights to drive current and future business decisions.
  • Crafting tailored strategies that align today’s operations with tomorrow’s goals.
  • Accelerating brand growth in slow-growth categories using data-driven insights.
  • Strengthening retail partnerships and optimizing key account management.
  • Turning supply chain capabilities into a competitive advantage.
  • Maximizing procurement potential to expand margins, meet sustainability goals, and foster innovation.
  • Exploring strategic mergers, acquisitions, and divestitures to scale and access new markets.
  • Streamlining operating models to enhance organizational efficiency.
  • Integrating sustainability into your core strategy, transforming it into an opportunity.

At AC Strategy, we guide your business through complex change, helping you navigate uncertainty and stay focused on long-term success.

Consumer-Centric Brand Development

We help businesses grow by aligning brand strategies with consumer needs and insights.

Operational Excellence in Commercial Strategy

We optimize your commercial strategies to drive sustainable business performance and profitability.

Unlocking Value via Marketing

We deliver measurable value through targeted, results-driven marketing strategies.